A CULINARY CONCEPT DEVELOPMENT INDEPENDENT PROJECT\r\nSUBMITTED IN PARTIAL …

The project aims to define and execute the process of developing new food\r\nproducts, with a focus on emerging market trends, target market, product\r\nspecifics, and launch location. A review of literature on entrepreneurship,\r\ninnovation, creativity, and product development will support the justification of\r\nthe new product, Ez’Pop! Secondary research will guide the process and identif…