Qualitative research methods in public relations and marketing communications

No. Panggil

659.2072 DAY q

Penerbit

Routledge

Deskripsi Fisik

viii, 293 hlm; biblio.; 24 cm; index;

Subjek

Marketing - research - Methodology - Public Relations - Research- Methodlogy - Qualitative research - Research - Methodology - Research Methodology - marketing communication - public relations - qualitative research - quality of research

Lampiran Berkas

qualitativeresearchrelationsandmarketingcom.pdf

Marketing communication : principles and practice

No. Panggil

658.802 VAR m

Penerbit

Routledge

Deskripsi Fisik

xxv, 389 hlm; bibli.; 25 cm;

Subjek

Communication in marketing - communication - communicator - Consumer Behaviour - Marketing

Lampiran Berkas

marketingcommunicationprinciplesandpractice.pdf

Event Marketing : How to Successfully Fromote Events Festivala Conventions, a…

No. Panggil

658.456 HOY e

Penerbit

john Wiley and sons

Deskripsi Fisik

244 hlm; ill; 25 cm;

Subjek

2002 - Convention - Distribution - Event - Expositions - festival - Marketing - New York - Promote - service - Special events-Marketing

Lampiran Berkas

eventmarketing.pdf

Handbook of marketing

No. Panggil

R. 658.802 HAN

Penerbit

Sage

Deskripsi Fisik

xix, 582 hlm; index; 26 cm;

Subjek

Marketing - Management - Handbook - Marketing - marketing activities - marketing management - marketing strategy - service marketing

Lampiran Berkas

handbookofmarketing.pdf

Marketing concepts for libraries and information services second edition

null

Marketing ASIAN Places : attracting investment, industry, and tourism to citi…

No. Panggil

338.95 KOT m

Penerbit

John Wiley & Sons

Deskripsi Fisik

443 hlm; ill; 24 cm;

Subjek

Place marketing - Asia - Asian Place - attracting resident - expanding business - Industrial promotion - Asia - place improvement - planning process

Lampiran Berkas

marketingasiaplaces.pdf

Undang-undang republik indonesia nomor 19 tahun 2002 tentang hak cipta

No. Panggil

348.04 hc

Penerbit

Eko Jaya

Deskripsi Fisik

x, 196 hlm; 21 cm;

Subjek

Consumer Behavior - Motivation Research (Marketing) - Penelitian Motivasi (Pemasaran) - perilaku konsumen

Lampiran Berkas

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Club management in australia : administration, operations, and gaming

No. Panggil

367.994068 HIN c

Penerbit

Hospitality Press

Deskripsi Fisik

484 hlm; index; 26 cm;

Subjek

club direction - club industry - club management operation - club member - clubmanagers - Clubs-Australia-Management - Gambling-Australia - marketing management

Lampiran Berkas

clubmanagementinaustralia.pdf

Destination branding : creating the unique destination proposition

No. Panggil

338.4791 DES

Penerbit

Butterworth Heinemann

Deskripsi Fisik

204 hlm; ill; 25 cm;

Subjek

Advertising - Destination branding - Marketing - tourism - Unique destination

Lampiran Berkas

destinationbrandinged1.pdf

Basic marketing research : applications to contemporary issues

No. Panggil

001.4 MAL b

Penerbit

Pearson Education

Deskripsi Fisik

xxxiii, 685 p; index; 27 cm;

Subjek

Marketing - pemasaran - Sociology - sosiologi

Lampiran Berkas

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